The portfolio moves between city energy, ski settings and warm-weather resorts. Design character is a draw, but room position, season and resort logistics still decide the right fit.
Founded
1999
Founder / origin
Brad Korzen and Kelly Wearstler
Headquarters
West Hollywood, Kalifornien, USA
Leadership
Bill Walshe · Chief Executive Officer
First landmark
Viceroy Santa Monica
Deluxetargets selection
6 Hotels · 4 countries
Explore the Virtuoso hotels currently assigned to Viceroy Hotels and compare destinations, properties and the benefits available for your stay.
Both programmes provide additional amenities at participating Viceroy Hotels hotels. Deluxetargets compares breakfast, property credit, upgrade priority and stay conditions before selecting the stronger booking channel.
01
Virtuoso
Virtuoso is an independent global luxury-travel network. Benefits are activated when a participating Viceroy Hotels hotel is booked by a Virtuoso travel advisor.
Daily breakfast for up to two guests per bedroom
A hotel credit or signature experience, depending on the property
Priority for an upgrade, early arrival and late departure, subject to availability
02
Viceroy Preferred Partner
Viceroy Preferred Partner is the preferred travel-advisor channel for selected Viceroy Hotels hotels. Programme amenities are activated by booking through a participating preferred partner.
Daily breakfast for two and a property credit – frequently USD 100 per stay
Priority for a room upgrade, early arrival and late departure, subject to availability
VIP recognition, a personalised welcome and direct pre-arrival coordination with the hotel
Deluxetargets is a member of Virtuoso and Viceroy Preferred Partner. We compare both programmes and book through the advisor channel offering the stronger value.
GHA DISCOVERY: bookings made through Virtuoso or Viceroy Preferred Partner earn points and elite-night credits and retain status recognition as a direct booking would. The membership number must be attached to the reservation.
Virtuoso or Viceroy Preferred Partner amenities are activated only when a participating advisor makes and correctly registers the booking. A direct consumer booking does not activate these additional preferred-partner amenities.
Frequently asked questions about Viceroy Hotels and Virtuoso
Are all Viceroy Hotels Virtuoso hotels?
No. This page only lists Viceroy Hotels hotels that are matched to Virtuoso in our directory.
Which Virtuoso benefits are available at Viceroy Hotels?
Benefits vary by hotel and rate. They may include breakfast, hotel credit and priority for an upgrade.
Can I book Viceroy Hotels hotels online?
Each hotel card opens the hotel detail page. Deluxetargets checks the available Virtuoso benefits for the selected rate and travel dates before booking.
Is personal advice useful when booking online?
Yes. Advice can help with the hotel, room, flights, transfers and the wider trip.
Will new Viceroy Hotels hotels be added?
Yes. We update the page when new matched and bookable hotels become available.
What is the difference between Virtuoso and Viceroy Preferred Partner?
Virtuoso is an independent luxury-travel network; Viceroy Preferred Partner is the hotel group’s preferred travel-advisor channel. Participating hotels and amenities can differ. Deluxetargets compares both programmes before booking.
Can Virtuoso and brand-programme benefits be combined?
They are generally not cumulative. The chosen booking route and the written confirmation for the hotel, dates, room and rate are decisive.
Can I still earn Viceroy Hotels loyalty points?
Yes. A booking made through Virtuoso or the preferred-partner programme earns the hotel brand’s loyalty points and elite-night credits while retaining status recognition. The membership number must be attached to the reservation.
Are upgrades, early check-in and late check-out guaranteed?
Only when confirmed in writing. They are often subject to availability, so the originally booked room category should be satisfactory without an upgrade.
Virtuoso
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