The right hotel.
Not simply a beautiful hotel, but the right suite, the right timing and the benefits that actually matter.
Private travel office Switzerland
Luxury journeys for people with the highest expectations.
For 25 years, Deluxetargets has planned luxury journeys, hotel stays, cruises and rare experiences worldwide - with personal service, direct access and relationships that do not begin on standard platforms.
Private travel agency
Luxury hotels with VIP benefits
Cruises with added value
Once-in-a-lifetime travel experiences
Swiss quality since 2001
Business model
Not more choice. The right decision.
Deluxetargets is not a conventional travel agency and not a booking platform. Our office works as a private travel advisory for discerning clients from Switzerland: we help make the right decisions, open preferred access, coordinate complex journeys and combine personal service with specialist platforms.
The right ship.
Cruise line, route, suite, season and atmosphere need to fit, especially when the journey is substantial.
The right access.
Private safaris, space travel, yachts, islands, culture, wellness and experiences outside ordinary catalogues.
An office that stays.
Personal attention, discreet coordination and responsibility beyond the booking.
Three focus areas
One private travel office. Three paths to exceptional travel.
Deluxetargets brings together the key travel areas for discerning clients: luxury hotels with PrivateUpgrades, luxury cruises with DeluxeAtSea and rare travel experiences on the Deluxetargets platform.
Hotels / PrivateUpgrades
Luxury hotels with preferred access.
PrivateUpgrades connects curated five-star hotels with VIP benefits, upgrades, hotel credits, breakfast and personal support.
Discover PrivateUpgrades
Cruises / DeluxeAtSea
Luxury cruises with judgement.
DeluxeAtSea is the advisory world for ocean cruises, expeditions, yacht cruises and river journeys where ship, route and suite matter more than the brochure.
View DeluxeAtSea
Rare Access / Deluxetargets
Experiences that require special connections.
From Virgin Galactic and private safaris to retreats, islands, yachts and cultural journeys: Deluxetargets curates experiences beyond ordinary catalogues.
Preview experiences
luxury private tours
What matters is how you see a country.
A country changes with route, pace, season and perspective. We do not plan luxury tours as a list of stops, but as a precise dramaturgy: the right places, private guides, special access and pauses that let a journey resonate.
Japan
View Japan
Stillness beneath the surface.
Private temples, ryokans, gardens, cuisine and timing that makes Kyoto, Tokyo and the Alps feel calmer.
Bhutan
View Bhutan
The Himalayas at a deliberate pace.
Monasteries, lodges, Tiger's Nest and spiritual calm, carefully planned around altitude rhythm and generous space.
Botswana
View Botswana
Safari as quiet precision.
Okavango Delta, small camps, strong guides and fly-in logistics for wilderness without unnecessary friction.
Peru
View Peru
Andes, culture and pleasure.
Sacred Valley, Machu Picchu, fine dining, Andean lodges and, on request, a luxury train instead of a standard route.
Oman
View Oman
Desert, mountains and coast.
Sequence matters: desert camp, Jebel Akhdar, Muscat and coast combined so calm can emerge.
South Africa
View South Africa
Cape Town to Sabi Sand.
Winelands, coast, design hotels and private Big Five safari in a rhythm that doesn't seem overloaded.
Hotel partners
Preferred access to leading luxury hotel brands.
Through PrivateUpgrades and selected preferred partner programmes, we work with leading luxury hotels, resorts and hotel groups: for suites, VIP benefits, stronger prioritisation and personal coordination on property.
Client voices
Journeys remembered years later.
The most meaningful feedback is not about a booking alone. It is about moments that are felt during the journey: access, attention, calm and the sense of being genuinely looked after.
"Two weeks with a private jet through Africa changed our lives. We have experienced so much from a different perspective - both on the ground and from the air. This trip will be remembered forever."Jonathan E. & Family
"We are booking since years our hotels via Deluxetargets, and every stay is a true experience. Not only because we get room upgrades - we are always welcomed like regulars even though we have never been to these hotels before. I can highly recommend their services."Ullrich & Olivier R.
"We thank Deluxetargets for the perfect organization of our cruise around Australia. We had a great suite, and thanks to Deluxetargets, we were also invited to dine at the captain's table."Jan & Claudia A.
Personal service
Personally attended. Institutionally connected.
Deluxetargets should not feel like a one-person show, but like an established Swiss office with reliable international relationships. Personal service here means a dedicated point of contact supported by network, experience and structure.
Journal
New perspectives for discerning travel.
From the Deluxetargets Travel Journal: curated articles on luxury hotels, travel seasons, cruises, luxury tours and rare experiences. The homepage selection changes automatically every three days.
Private Resorts & Islands
Read article
The best luxury hotels in the Maldives for complete privacy
In this segment, it's not the loudest name that makes the difference. Decisive is whether the trip works in everyday life.
Quiet Luxury & Privacy
Read article
Luxury safari: the best luxury lodges in Africa
Private safaris require timing, discretion, the right lodge and guides who make the difference.
Luxury Tours & Travel Season
Read article
Oman desert camp or mountain hotel: Which combination works.
Luxury comes from clear selection: route, rhythm, distance and stays must fit together.
luxury travel agency Switzerland
Private travel agency for bespoke luxury travel worldwide.
As a private travel office in Switzerland, Deluxetargets plans bespoke luxury journeys, luxury cruises, private tours and stays at selected luxury hotels with VIP benefits. The focus is on personal advice, discreet planning, exclusive access and experiences beyond the ordinary catalogue.
Private enquiry
High-level travel consulting for your next luxury journey.
Tell us the key points of your journey. Our advisory work does not begin with a booking, but with the right decision: destination, timing, access, partners and travel range. On request, we also coordinate selected concierge details around the journey.