luxury travel, hotels, cruises and special experiences with Swiss quality standards.
About Deluxetargets
Swiss private travel agency for bespoke luxury journeys.
Deluxetargets is neither an anonymous booking platform nor a traditional travel agency. Since 2001, we have combined personal advice, precise selection and international relationships in Switzerland and worldwide to create journeys that truly work for discerning clients.
Who we are
A Swiss travel house for clients who are not looking for just any trip.
As a private travel agency in Switzerland, Deluxetargets stands for high-end travel advisory, personal responsibility and access to the right partners. Our aim is not to show more options. Our aim is to reveal the right journey.
Preferred hotel partners, cruise specialists, DMCs, guides, lodges and experience providers worldwide.
Advice, itinerary design and support for journeys where every detail matters.
Our philosophy
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For us, luxury is not louder. It is more precise.
A trip at the highest level is not created through superlatives, but through judgment: the right hotel, the right suite, the best time, a strong guide, enough rest and the moment when everything seems easy.
Selection
We curate instead of overloading. Good advice reduces complexity and makes decisions better.
Access
The best trips often happen where relationships, timing and preparation are more important than mere availability.
discretion
We treat personal wishes, family trips, special occasions and complex logistics with calm and confidentiality.
Responsibility
We remain your dedicated point of contact after the journey has begun. This is where attentive service matters most.
How we work
Travel consulting, not mere booking.
We continue the PrivateUpgrades idea of elevating hotel bookings through access, VIP benefits and personal support at Deluxetargets: with luxury hotels, cruises and rare experiences as holistic travel advisory.
Understand
We clarify the reason, travel style, budget, desired intensity and what must not happen under any circumstances.
Distil
A precise direction emerges from many possibilities: hotel, route, ship, experience, season and partner.
Open
Through PrivateUpgrades, DeluxeAtSea and our network, we verify benefits, access, priority handling and feasibility.
Accompany
The trip remains personally supervised, from the first consultation through your return.
Why Deluxetargets
A travel house for access, judgement and personal responsibility.
Highly demanding journeys require more than taste. They require reliable partners, experience, access to programmes and people who take responsibility on site.
Discreet planning. Direct paths. Worldwide partners.
Dear customers, for me the most beautiful luxury trips don't start with a hotel name. You start with an idea: what a trip should feel like, what it should trigger and what memory should remain.
Luxury has become quieter today. It doesn't just appear in a large suite, a private transfer or special access. It shows itself in the calmness with which a trip should be planned. In a guide that really fits. In a hotel that is not only famous, but also fits the occasion and the traveller's personality. And sometimes in a moment that you couldn't even name before.
We at Deluxetargets have been working on making trips like this possible since 2001. Not as a catalogue or a showy presentation, but as careful advice with Swiss quality standards, an international network and a keen sense of when less selection enables a better decision.
We do not see the fact that Deluxetargets is now one of the leading addresses for sophisticated luxury travel as a claim, but rather as a commitment. We want to develop journeys that feel discreet, run seamlessly and resonate personally. This requires experience, direct relationships and the willingness to take every detail seriously.
If you are planning a trip that is really important, I would be happy if we found out together which destination, which season and which access suits you.
Guido Graf
Request Travel Advisory
High-level travel consulting for your next luxury journey.
Whether luxury hotel, luxury cruise or extraordinary travel experience: share the key points with us. Our advisory service does not begin with booking, but with the right decision: destination, timing, access, partners and travel scope. On request, we coordinate selected concierge details around the journey as well.